The CCM-matrix is developed in order to make a distinction between companies based on there potential to be sustainable and profitable at the same time. In order to be both sustainable and profitable a company must become a multipurpose company. The multipurpose company is not new concept in itself, however it is undervaluated in the profit driven world that we live in. Now that sustainability becomes more and more important for companies, the concept of the multipurpose company has become interesting again. The multipurpose company is needed for longterm survival...