Welcome to my blog "The Circulosopher". As Circulosopher I think, write and speak about the company of the future.
The company of the future will be a totally different company than the companies we know today. Altough, they still will make profit, their primary goal will be to contribute to society. Therefore they will have to become sustainable and circular. Since circularity and sustainability are rather vague terms and we don't know how companies can 'become' sustainable and circular, a lot of thinking and constructing has to be done. This is the field that I call Circulosophy.
The CCM-matrix is developed in order to make a distinction between companies based on there potential to be sustainable and profitable at the same time. In order to be both sustainable and profitable a company must become a multipurpose company. The multipurpose company is not new concept in itself, however it is undervaluated in the profit driven world that we live in. Now that sustainability becomes more and more important for companies, the concept of the multipurpose company has become interesting again. The multipurpose company is needed for longterm survival...
Ondernemen is tegenwoordig agile growth hacken met behulp van ideation en customer journeys, liefst als een hyper-growth start-up met venture capital met als doel om disruptive te zijn. Founders en directors drinken met hun community members lattes, brainstormen, zijn creatief bezig en gaan uiteindelijk naar de vrijmibo. Herkenbaar beeld? Nee, toch. Volgens mij moeten wij eerst terug naar de basis.
